Albert Einstein is widely credited with saying, “The definition of insanity is doing the same thing over and over again, but expecting different results.” Whether or not it's actually insane is up for debate, but I do see it as a common trap that people regularly fall into in real estate. Why? We’re humans.
Human beings are creatures of routine. Even the most spontaneous among us stick to a lot of routines and habits in life. For us, it's challenging/scary to try different approaches to things we've always done one way.
Yet, that phrase still holds true. If you want different results than what you’re getting, you have to try different approaches.
With all the competition out there, selling your home can take strategy and out of the box thinking. Buzz needs to be created for your home, but it can be difficult to do that when there are a number of other similarly listed homes out there.
So....how do you stand out from the rest of the heard?
Throw A Party
The people who are coming to your open house have probably seen others just like yours. The same boring open house, same walk through, same speech. The process can feel stiff and not truly showcase the personality of your home. Instead, you might consider doing something a little different. Depending on the time of year, throw a backyard bbq or party for a sporting event. Not only will people feel more comfortable in a more relaxed environment, but they will also get to see how much fun can be had at your house when entertaining! This creates a mental picture, really allowing them to feel at home.
Use an Unconventional, Humorous Ad
Real estate ads all tend to look the same. All homes are described as “beautiful” or "move-in ready" and it seems like most neighborhoods are described as “highly desirable.” So many ads lack creativity, which makes them blend in with all the others. Instead of a generic, boring ad, make yourself stand out by being bold and funny. “Man Cave for Sale, (also Has 4 Bedrooms!)” Even if they aren’t looking for a “man cave’ per se, the ad will stick in their memory, and the use of humor makes you seem human as opposed to the typical, robotic real estate ads.
Big Ticket Items
A new trend sellers are having luck with is enticing buyers by throwing in a big ticket item. Something they may have always wanted, but most likely are not going to buy for themselves. Depending on the location, throwing in a boat or barbecue set up can be an option! If you don't have the equity or financial freedom to do something that extravagant, consider a new $400 Smart TV, that amazing swing set your kids loved, or even a “credit” towards furniture. People like to get something for free, even if you have already factored it into your desired sale price.
Get Creative w/Photography
Spending a little extra money upfront can lead to some big returns down the line. Think about hiring a videographer to make a video of your house, but have them make it look like the preview to a Hollywood blockbuster! Or consider adding in some humor by creatively staging your home's photos. The unique perspective will add a whole new dimension and make sure folks remember your home! People also want to be able to “get a lay of the land,” so don't forget to showcase the neighborhood! Having some great photos of the local area can help potential buyers get a real sense of what living in your home will be like.
Take Your Staging Up A Notch
Most people know you need to stage a home to some extent to really make buyers fall in love. However, by kicking it up a notch, you will make your home absolutely unforgettable. Think about details you would see at a luxury hotel or high-end residence. Hang only the most elegant, fluffy hand towels in the bathroom. Present hors d’oeuvres on an elegant serving tray. Even if these aren’t items you would use in your everyday life, bringing them into your home during these moments will make visitors to your home feel a sense of luxury and refinement. This will help your home stand out among others they might be looking at.
Have a Sleepover
Well....not exactly. If you are no longer living in the home and you have a buyer who is on the fence, offer them the option to spend a night in the home! This way they can really get a sense of what living there and waking up in that house will be like! This may be unorthodox or unusual, but sometimes that's what it takes to get the deal done!!
Use an Agent Who Utilizes 3D Technology
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